ECCT SME-Centre

Trademarks generally need to be registered in Taiwan in order to be protected, and because success often leads to others’ imitations, it is important to get this right at the outset. To protect a trademark, it will be necessary to file an application with the Taiwan Intellectual Property Office (“TIPO”) in the appropriate classes for the goods and services that your company plans to offer. It is important to work closely with trademark counsel to check for previous registrations or applications so that you can see if the same or similar word or logo mark has been filed for by someone else. Once the mark is registered, it is a good idea to maintain files with information about how you have used the mark in marketing and advertising, on products, and as part of your corporate identity. Such files are also helpful to provide evidence about the growing market awareness of your trademark.